Leveraging AI to Enhance, not Replace the Power of Human Connection.

We believe the future of insurance demands equal parts strong relationships1 and cutting-edge innovation2—and we’re here to deliver both.

Part 1

Strong Relationships

We acquire top-tier insurance agencies who value the importance of fostering deep relationships with clients.

Part 2

Cutting-edge innovation

We equip them with transformative AI tools designed to extend their reach and amplify their impact.

What makes us different

We partner with founders to carry their work forward. We are committed to a culture of innovation and collaboration—where agents are treated as equals and have a voice in shaping the future of the platform.

Innovative technology that propels agents into the future

We deploy AI tools to ingest data and provide insights that can assist with cross-selling and upselling, customer acquisition, risk management, and more. So you can focus on building and maintaining close relationships with your customers.

hub and spoke graphic showing the different ways Equal uses AI in their platform to help agents

Our team is focused on leveraging AI technology to scale people-centric businesses

Mike Witte

Founder & CEO

LinkedIn
Mike Witte founder of Equal

Mike Witte, an entrepreneur based in Austin, Texas, co-founded RigUp (now Workrise), scaling it from a two-person startup to a $3 billion company. Drawing on over a decade of experience, Mike is now entering the insurance industry, focused on leveraging relationships and technology to drive meaningful impact. Mike’s work reflects his commitment to empowering people and transforming industries.

Graham Yennie

Co-Founder & Head of Technology

LinkedIn

Graham Yennie, based in Pittsburgh Pennsylvania, is a seasoned data scientist and machine learning engineering leader with over twelve years of experience building AI platforms for business applications. He’s leveraging that background to help transform the status quo of managing an independent insurance agency.

Mike Meller

Co-Founder & Head of Operations

LinkedIn

Mike Meller, a startup entrepreneur based in Austin, Texas, has built his career establishing technology driven networks in relationship driven industries. Mike has a proven track record of implementing business process technology, integrating acquired companies, and building go-to-market teams.

We’re on a mission to become a top-5 insurance distributor within the next decade, challenging legacy incumbents by providing an unmatched opportunity for forward-thinking agents.

If you’re looking to elevate your career with the support of a dedicated team and a powerful platform, we invite you to join us on this journey.

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