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We're enhancing the power of strong relationships1 through the tactical integration of innovative next-gen tooling2 and processes.
Strong Relationships
We acquire top-tier insurance agencies who value the importance of fostering deep relationships with clients.
NExt-gen Tooling
We equip them with transformative AI tools designed to extend their reach and amplify their impact.
What makes us different
We partner with founders to carry their work forward. We are committed to a culture of innovation and collaboration—where agents are treated as equals and have a voice in shaping the future of the platform.
Our acquisition process prioritizes partnership and delivers unparalleled financial opportunity
Discovery
We begin by meeting your team to understand your unique needs and goals. This collaborative discussion helps us tailor a solution that maximizes your agency's potential within the Equal platform.
Proposal
We deliver an above-market offer paired with above-market upside, ensuring you receive exceptional value for your business. Our unique cash and equity structure provides immediate financial benefits and the opportunity to share in Equal's long-term growth.
Implementation
We connect our backend and client-facing systems to supercharge your tech stack. This seamless integration provides you with access to powerful AI tools and streamlines your operations for increased efficiency and profitability.
Execution
Deliver more options to your clients and beat your goals with the support of Equal's platform and team. Our technology and expertise empower you to expand your offerings, enhance client relationships, and achieve significant financial success.
Innovative technology that propels agents into the future
We deploy AI tools to ingest data and provide insights that can assist with cross-selling and upselling, customer acquisition, risk management, and more. So you can focus on building and maintaining close relationships with your customers.
Our founder has spent his career leveraging technology to scale people-centric businesses
Mike Witte
Mike Witte, an entrepreneur based in Austin, Texas, co-founded RigUp (now Workrise), scaling it from a two-person startup to a $3 billion company. Drawing on over a decade of experience, Mike is now entering the insurance industry, focused on leveraging relationships and technology to drive meaningful impact. Mike’s work reflects his commitment to empowering people and transforming industries.
Mike Meller
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Shaping the future together
With a proven track record of re-imagining relationship-driven industries, we bring innovation to traditional models while honoring the power of personal connections.
We’re on a mission to become a top-5 insurance distributor within the next decade, challenging legacy incumbents by providing an unmatched opportunity for forward-thinking agents.
If you’re looking to elevate your career with the support of a dedicated team and a powerful platform, we invite you to join us on this journey.